The set of diagnosis pages I'd like to build, the one I'd start with, and where I need you to put me straight.
I've been studying how PCL shows up when someone goes looking for private prostate care, and I want to run something past you before I build anything. I've done the outside-in research, but you're the clinician. A fair bit of what follows is my best guess at how your pathway actually works, and I'd rather you tell me where I've got it wrong than have me write pages that sound off to a patient.
When a man in London gets a raised PSA and starts searching, the AI answer at the top of Google already walks him through the pathway, MRI before biopsy, then points him at a clinic. Right now that clinic is never PCL. I want it to be.
I checked 45 of these searches last month. PCL was named in none of the Google AI answers. I'd like to change that, starting on the part of the journey I think you genuinely own: the diagnosis, and I'd run it as an experiment rather than a leap of faith.
My read is that PCL's real difference is being MRI-first: MRI before biopsy, done privately and fast. If that's right, it's a strong thing to build on, because the AI answers already recite that pathway but cite the NHS and one hospital group, never an independent specialist. The door is open.
The plan, in plain terms: instead of scattering a dozen articles, build one proper, connected set of pages on diagnosis with a single main page at the centre. I want to start with just that one page and see if it works before building anything else.
But that's me looking from the outside. I don't actually know how you decide who gets an MRI first, what the realistic private timings are, or how you'd describe the biopsy to a worried patient.
So treat what follows as a draft for you to redraw, not a finished plan. If you'd approach the whole topic differently, I'd genuinely rather hear that now than after I've built it.
The end goal isn't one page. It's a small, connected set that together owns "private prostate diagnosis in London" in Google and in the AI answers, and funnels people into the booking flow you already have.
The main page everything else links back to. How PCL diagnoses, MRI before biopsy, and how fast.
What an mpMRI is, what to expect, and the price. The AI answer already fires on this search.
Transperineal / fusion biopsy, with the transperineal-vs-transrectal comparison most clinics skip, and the price.
A plain explainer of why MRI before biopsy. The AI answer here names no clinic at all today, so it's wide open.
Every diagnostic price on its own line: consultation, PSA, MRI, biopsy, PSMA PET. This is what wins the "how much" searches.
The top of the funnel, where a worried man starts. Answers his question and routes him into the MRI pathway.
A local page tied to your Google listing, to convert the map visibility you already have.
I don't want to sell you a big build on a hunch, so I'd run this the way you'd run a trial: a clear baseline, one change at a time, and an honest read of the result.
The baseline is already taken. Last month PCL appeared in none of the 45 Google AI Overviews I checked across the prostate journey. Each month I'd re-run that same check, focused on the AI answers in Google (that's the one that actually fires for these searches in the UK), and watch three things: whether your pages start getting cited in those answers, where they rank, and how enquiries move. We build one page, measure, and let the result decide whether we build the next.
What I'm really trying to do is make sure PCL shows up where it actually makes a difference, the searches and AI answers where someone's choosing a private specialist. I'm not putting a number or a hard commitment on it.
And I'll be straight about the rest: I can't promise you exactly how this comes together, or how these things behave, because honestly nobody can. It's an experiment. We try things based on what we're seeing, watch what happens, and learn as we go. I'll show you what's moving each month, and if something isn't working we change it or drop it.
We don't build all seven at once, and I'm not asking you to sign off on all of it today. I'd start with one page and prove it works before doing the rest.
The hub. It explains how PCL diagnoses, MRI-first, and how quickly, then hands the patient to your existing Complete Assessment page. I'd keep it separate from your homepage on purpose: the homepage does a good job as your brand page, so I'd let it keep that job and give the diagnosis topic its own front door rather than have the two compete.
Three things, in order of importance.
Is diagnosis, and MRI-first specifically, the right thing to lead with? Or would you build PCL's reputation somewhere else first? Tell me if I've misread what you do differently. This is the question that matters most.
I never estimate a clinical number; I'd use yours, signed off by you. For this first page: how you decide MRI-first and who it's right for, realistic private timings, what a patient should understand before an MRI and a biopsy, the questions people actually ask you at the raised-PSA moment, and any case numbers you'd stand behind. Nothing goes live without your sign-off.
Your GMC register entry, hospital and university pages, any PubMed, LinkedIn, Doctify or Top Doctors profiles. Low effort for you, and one of the strongest signals telling Google and the AI assistants you're real and trusted. Your consultant page has none of them attached today.
You won't write anything. I draft from your guidance, you check it for clinical accuracy, and only then does it go live.